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COMM 4484: Mass Comm. Research Methods

Company Research

Business Source Complete

Select "Company Profiles" from the box on the right side of the search screen to look up a company from an alphabetical list. Alternatively, you can search for articles on a company from the search interface.

Hoover's Company Profiles

Hoover's Company Profiles includes information on more than 40,000 companies, 600 industries, and 225,000 key executives.

Mergent Online

Business research including Company Financial Information, Annual Reports, EDGAR SEC Filings.

Industry Research

Business Source Complete

To research an industry from the Advanced Search screen, select "Industry Profile" under the "Publication Type" option box.

Hospitality & Tourism Complete

This database offers a similar search interface to Business Source Complete, but it is focused on the Hospitality and Tourism industries.

Nonprofit Research

GuideStar (Web Resource)

Reports and other information about nonprofit organizations. You may need to create a free account to access some information.