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International Marketing

Product sells in foreign countries.


This guide will help you with your International Marketing Project. I recommend you start with the following two sources:


You also need to think about other terms that are used when you do your searches. For example, in Mexico the factories along the border are called Maquilas. In the Dominican Republic those factories are in the "free zone." What is the situation in the country you are researching? What terminology (euphemisms) are used?


To really research the international business scene you need to consider:

  • Economics
  • History
  • Statistics
  • Demographics
  • Language
  • Cultural Studies
  • Anthropology
  • Jurisprudence
  • Geography


This guide will help you with some of these areas. You might want to explore other guides on the Ingram Library site to round out your group's research.